Top managers at a global firm face a significant strategic shift: the company's traditional customers are seeking lower-cost alternatives to its products. The firm must shift its culture to place more emphasis on customer responsiveness and quick response to new market opportunities.

As part of a comprehensive change strategy including changes to compensation, performance evaluation, training, and recruiting, the Senior Vice President of Human Resources has decided to use a Performance Leaders custom assessment to gauge morale, help front line employees apply the new strategy, respond to concerns, and gather ideas to support the initiative from 15,000 employees at all levels.

The assessment instrument reinforces a few key messages while gathering data on how employees are applying the new strategy and what concerns and ideas they have. Once the data is collected, Performance Leaders analyzes it and develops a custom assessment framework which provides feedback to employees tailored to their position and responses.
• For a seasoned sales executive with 20 years of experience in the company, the assessment feedback highlights which of his strengths will be most important to apply going forward to help the company meet its goals.
• For a customer service representative fearful of losing his job as a result of the changes, the assessment provides links to people and resources who can respond to his situation and reduce his level of anxiety about the future.

Armed with insights relevant to their specific situations, employees are able to visualize exactly what changes are expected of them, and they are made aware of resources that can help them to succeed. They are less likely to leave the firm or respond to the changes in counterproductive ways.